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NetBase is a versatile social listening and intelligence tool that offers a wide range of use cases based on user experiences. Users have …
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What is Quid?
Quid supports AI-driven consumer and market intelligence. Their Generative AI provides organizations with a holistic insight into customer context. Beyond capturing data, Quid enables organizations to see data through the lens of the future. By moving beyond data analysis, Quid…
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- Competitors
- Tech Details
- FAQs
What is Quid?
Quid supports AI-driven consumer and market intelligence. Their Generative AI provides organizations with a holistic insight into customer context. Beyond capturing data, Quid enables organizations to see data through the lens of the future. By moving beyond data analysis, Quid predicts future trends, bridging data collection with predictive accuracy. Quid states its customers currently include companies like Ogilvy, T-Mobile, Lufthansa, and Walmart, who use Quid for an in-depth understanding of customer and market dynamics.
Quid Features
- Supported: Real-time Data Updates
- Supported: Customizable Dashboards
- Supported: Triggered Alerts
- Supported: 51 Months of Historical Data
- Supported: Automatic Email Reports
- Supported: Non-boolean Topic Builder
- Supported: Influencer Marketing
- Supported: News Media Analysis
- Supported: Competitor Analysis
- Supported: Sentiment Scoring
- Supported: News and Media Analysis
- Supported: Exportable Reports
Quid Videos
Now seamlessly unified, the Quid (formerly NetBase Quid) AI-powered product suite offers a view of customer context, helping users to stay ahead of market shifts and future trends. Quid displays data through the lens of the future, empowering users to anticipate what's next.
Greg Creed, Former CEO of Taco Bell and Yum! Brands, talks about his experience using Quid to get ahead of the competition.
How GoPuff and 113 Industries Team Together to Leverage Media Intelligence to Understand Consumers
How Taco Bell Used NetBase Quid to Develop Diablo Sauce
How MMGY Global is Using NetBase Quid to Support Tourism Marketing
How DAC Group Used NetBase Quid To Tap Into Unusual Trends
Quid Competitors
Quid Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Countries | Global |
| Supported Languages | 96 languages |
Frequently Asked Questions
Reviewers rate Implementation Rating highest, with a score of 9.6.
The most common users of Quid are from Mid-sized Companies (51-1,000 employees).
Quid Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 0% |
| Mid-Size Companies (51-500 employees) | 20% |
| Enterprises (more than 500 employees) | 80% |
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
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- Recommendations
NetBase is a versatile social listening and intelligence tool that offers a wide range of use cases based on user experiences. Users have found the NPL engine of NetBase to be excellent in understanding net sentiment, themes, competitive brands, and relevant authors. They rely on the platform to drill down into the city/DMA level for conversations' geography and receive automated alerts for client topics. NetBase is extensively used to measure and analyze online mentions and conversations around client brands, industry categories, and key events.
Sales executives find value in using NetBase as it enables them to learn about prospective buyers, including their social standing, industry reports, and positive/negative sentiment trends. Moreover, NetBase helps open conversations with C-Suite executives and LOB leaders across various departments. The tool's social listening capabilities allow users to understand what is being said about their brand, product, or campaign online. It provides detailed reporting and multiple data visualizations to answer specific triggers of conversation effectively.
For market research purposes, NetBase serves as a valuable resource for audience insights and affinities by humanizing target profiles with real-time unsolicited conversations that express emotion, preferences, and reveal new insights. One user highlighted how NetBase contributes specifically to healthcare research by providing qualitative and quantitative data on brands, patients, influencers, and more. The tool offers actionable recommendations for tactical planning, content strategy, and marketing aspects.
NetBase assists in identifying proper influencers and understanding conversations around products, brands, and issues. It is commonly used for sentiment research, researching usage and awareness levels, social listening activities, and active hashtag tracking. In PR firms specifically, it plays a critical role in monitoring clients' social media presence, sentiment analysis, and trending topics within their industry. This monitoring allows PR professionals to identify opportunities for improving brand sentiment through targeted content creation.
Across different teams such as research, content marketing, and digital marketing, NetBase is utilized to measure and analyze online mentions and conversations surrounding client brands, industry categories, and key events. For example, it helps gather Twitter data for major client accounts and build detailed monthly social reports. Additionally, the software aids in consumer insight development, crisis monitoring, informing social and content strategies, strategy development, client research, program reporting, and intelligence reporting.
NetBase's wide array of features assists users in cross-tab analysis, demographic breakdowns, sentiment analysis, tracking brand social measures compared to competitors and monitoring social conversations related to brand management and competitor analysis. It provides quick and easy client-ready reports through its dashboard feature. PR firms rely on NetBase to track and analyze clients' social media presence, sentiment, and trending topics within their industry. This helps identify opportunities to improve brand sentiment and create targeted content to counteract negative sentiments.
NetBase is also an essential tool for research teams, content marketing teams, and digital marketing teams in measuring and analyzing online mentions and conversations around client brands, industry categories, and key events. It helps gather insights for content production, social listening research, and new business pitches. By understanding changing brand perceptions and gaining insights about consumers, NetBase enables strategic decision-making based on audience perceptions and surfaced trends for clients.
Moreover, NetBase is highly valued by agencies in various departments such as strategy, PR, social media, new business, branding, and advertising. It complements social media content generation with comprehensive analytics and actionable recommendations. The software is user-friendly for analysts familiar with social media platforms. Overall, NetBase serves as a go-to resource for market research, consumer insights, competitive intelligence, campaign tracking, crisis monitoring, reputation management, audience insights, and much more. With its wide range of use cases, NetBase empowers businesses to make data-driven decisions and navigate the ever-changing landscape of social media effectively.
User-Friendly Interface: Many users have praised NetBase for its user-friendly interface, with some stating that it only takes a few minutes to train anyone on how to use it. The platform's easy-to-navigate structure and intuitive guidance in creating themes and topics were also highlighted as positive aspects. Accurate Sentiment Analysis: Several reviewers have commended NetBase for its accurate sentiment analysis capabilities. Users were impressed by the tool's ability to provide precise sentiment analysis without requiring the use of Boolean operators. Some users even mentioned that NetBase's sentiment analysis was the most accurate compared to other social analytic tools they had used. Constant Updates and New Features: The constant evolution of NetBase and its regular addition of new features were highly appreciated by many users. They found it advantageous to be able to give feedback easily and see regular updates that kept the tool up to date with industry trends.
Confusing and Difficult User Interface: Many users have found the user interface of the tool to be confusing and difficult to navigate, hampering their ability to perform tasks quickly and efficiently. Some users have mentioned that the outdated interface needs a more modern and sleek look.
Cumbersome Account Setup Process: Users have expressed frustration with the complexity of adding an account for tracking and response, finding it to be a time-consuming and cumbersome process. This has hindered their ability to effectively use the tool.
Limited Functionality and Customization Options: Several users feel that the tool's functionality is limited, lacking features such as a more robust decahose function and precise demographic segmentation capabilities. Users have also mentioned the need for better customization options in terms of dashboard templates, topic comparison, color themes, and chart editing.
Users have made several recommendations based on their experience with NetBase:
Investing time in developing Quid skills: Many users advise dedicating time to developing skills in using Quid, as it is a powerful tool for PR consultants to gain insights for their clients. By investing time in understanding and mastering the features of this tool, users can effectively utilize it to provide valuable insights to their clients.
Having one dedicated employee for NetBase reporting: Some users recommend having one dedicated employee who is responsible for NetBase reporting. This ensures that the platform is properly utilized and that reports are generated efficiently and accurately. By having a dedicated team member who is familiar with the intricacies of NetBase reporting, organizations can streamline their social media monitoring and analysis processes.
Excellent for monitoring social media but may require manipulation for data analysis: According to users, NetBase is an excellent tool for monitoring social media platforms. However, some users note that when it comes to data analysis, there may be a need for additional manipulation. Although NetBase provides valuable insights, users suggest conducting further analysis and manipulation of the data to extract meaningful information.
Overall, NetBase is considered a valuable social media platform by users, particularly for PR consultants. While it may require some additional effort in terms of skill development and data analysis, the platform offers powerful capabilities for monitoring and analyzing social media activities.
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Reviews
(1-25 of 78)Companies can't remove reviews or game the system. Here's why
December 14, 2021
A good base but needs some improvement
Netbase is used for customer and market research as well as to monitor certain trends over time for brands. Social Media Crisis Management Market and customer research
- Ability to have different tags/filters already built in the system
- Ability to share dashboards and set up across teams
- Emotions monitoring and analysis
- overall back end of queries is very outdated
- the way the data is categorized by the publisher is biased and just outdated (eBay as a forum for example, which brings too much noise into the data)
- Expensive pricing model, everything is a separate service
December 23, 2016
A strong passion for NetBase
Over the course of the last 3 years we have been with NetBase, we have watched them expand the platform in ways we would have never imagined. They continue to expand their capabilities, and as a result, it has become indescribably less effortless for us to obtain insights and understand our customers, general consumer opinions and needs. Providing this data to our key stakeholders throughout our company is something that has never done before prior to using NetBase. We support the high level/ top of the organization who have control over how our field locations operate. These individuals are not in the social space from day-to-day, so part of what we set out to accomplish is make them aware of what is taking place in the social space. NetBase allows us to uncover insights we never had access to before, enabling us to provide strategic guidance on our social business approach on a multitude of levels, including crisis management, business development, campaign performance, and competitive intelligence.
- Competitive analysis.
- Analyzing brand health on a day-to-day basis.
- Customer support--especially educating my manager and I on all of the new features.
- NetBase is constantly finding ways to make the platform work smarter for us.
- Understanding how to use the various dashboard templates that are available to us.
December 15, 2016
Great Insights, Still Improving
Score 8 out of 10
Vetted Review
Verified User
NetBase is housed in our social media office but is used for projects across departments to gain insights into industry landscapes or to track chatter around a campaign. It assists in strategy development, client research, and program reporting.
- Tracking Twitter chatter - the ability to turn on Firehose to track all Tweets around a search term is particularly helpful during campaigns
- The word cloud widgets are helpful in looking for new areas to develop around a topic as well as a great visual tool for showing clients
- Brand comparisons are easy to view in the dashboards and you can customize them to compare the attributes you are most interested in.
- Staying up to date on the latest in tracking methodology
- Sentiment analysis - this has been improving and they are adding features for manual corrections but the system still mislabels posts
- The exported charts and word clouds have limited ability to be resized without pixelating. The clouds also don't adjust if all terms are small, thus using the cloud in a presentation is difficult at times
- The system automatically defaults to analyzing the last month with no way to change the default to match the topic date range. This can be inefficient if you are using a topic that has a very specific time frame that you have to change every time you analyze the topic.
December 13, 2016
NetBase leads the pack.
Score 9 out of 10
Vetted Review
Verified User
Netbase is a powerful sentiment analysis engine that helps us track, measure and anticipate conversation around our company across digital and social media.
- Strong natural language processing algorithm that delivers the most accurate sentiment analysis available on the market today.
- Responsive and quick software allows for analysis to take seconds, instead of minutes or hours.
- Flexibility to connect to a variety of data sources turns netbase into a powerful analysis engine for any unstructured data source.
- Influencer and author analysis needs to be updated and further developed
- Analysis of social media networks and information flow within networks should drive future R&D
November 18, 2016
NetBase is the best most in-depth yet easy to use social listening tool on the market!
Netbase is predominantly used by our research team within the business, however, our content team also has access and uses it on a less regular basis. Within the research team we use it for a variety of projects from audience insights, to brand tracking, campaign tracking, market reports and monitoring of new product launches for clients as well as industry-wide thought leadership pieces and new business pitches.
- Natural language processing, top of the market!
- Easy to navigate, user-friendly interface, I have tested a lot of platforms and Netbase is by far the most straightforward tool, combined with the fact that you only have to use BOOLEAN if you want to, it makes it really quick to set up topics and start seeing data.
- Constantly evolving features, charts, functionality. They make it really easy to give feedback and genuinely take it on board, there are updates every month with new things that are happening within the tool and they are on top of the game with these.
- I actually can't think of any, they are constantly changing and improving and always ask for feedback! The problems aren't with Netbase as such but with the realm of social media.
October 26, 2016
Netbase: social listening that provides actionable data
NetBase is predominantly used within our company for measuring and analysing online mentions and conversations around client brands, industry categories and key events. It is primarily used by the research team, often alongside traditional research methodologies, and also by the content marketing team.
- The dashboard is incredibly easy to navigate but also the visuals are great for demonstrating the benefit of Netbase and the data it provides.
- Natural Language Processing is a huge benefit of Netbase because it means that we have faith in the analysis which is being completed on a large volume of text.
- Being able to easily adapt and modify what you are analyzing or researching, especially when the output often needs to be turned around quickly.
- The number of logins is an issue as it would be great to have Netbase used more widely across the agency but with only a couple of logins that is an issue.
- Related to the above point is that users are logged out when there is no activity or someone else tries to login with the same details.
May 16, 2016
NetBase is a very powerful platform
NetBase is being used by our insights and measurement team, which supports business units through the entire agency. The platforms addresses our needs for planning and research (for RFPs, ideation, hypothesis validation, etc.) as well as for some measurement practices like campaign tracking and ongoing social listening for social accounts. We address business questions like: what are people saying? why are they saying it? what is driving their behaviors? who are they? what are they interested in? how do they feel about the topic? where are they in the purchase lifecycle? and more.
- Their NLP is very strong with the ability to distinguish subject in sentences and then apply analysis based on either the subject or sentence. Competitors lack strong NLP and often have lower degrees of accuracy.
- The platform is highly flexible with dozens of ways to filter and cut the data. It is great for an analyst that really wants to deep dive into the data. However, the analysis done automatically by NetBase is also strong enough that less experienced users would still be able to gain insight with ease.
- The customizable dashboards are perfect for client reporting and drastically reduce the amount of time spent preparing recurring reports and decks. These are also very flexible depending on reporting needs.
- I have a lot of experience with writing boolean queries in social listening platforms, and NetBase's option for boolean is not as user friendly. Getting familiar with the platform's more basic query structure when not using boolean also requires a slight learning curve (if you are used to boolean).
- Even for all of it's strengths, it gets pretty pricey for only a handful of users. For an agency that requires multiple seats, this can add up very quickly.
- If having 100% of data is necessary (e.g. for tracking a Twitter hashtag campaign or sweepstakes), you must enable the firehose. Otherwise the decahose is used and then the sample is projected to estimated universe count. Not a problem for some situations, but definitely a problem for others.
April 27, 2016
Great tool for Social Listening
Netbase has been a very valuable tool for our clients and potential clients. We use Netbase to see how our clients are performing on social in weekly, monthly, and yearly reports as well as for specific campaigns. We use Netbase for brand analysis, competitor analysis and for looking into current trends for the brand. It allows us to see how people change over time with how they speak socially about the brand. Netbase also provides a dashboard feature which allows for quick and easy client ready reports once the dashboard is created.
- Crosstab Analysis: Allows for easily seeing how your brand compares to your competitors
- Dashboard: You can create client ready reports that can be sent out automatically
- Word Clouds: Netbase offers many different word cloud options like keyword, hashtag, and emoji specific word clouds
- Time Analysis: Being able to drill posts down to only see posts from specific days or times
- Customization: Word clouds have set color themes, wish there was more variety
- Historical Data: You are limited to how far back you can go
April 22, 2016
A strong, easy tool to keep your finger on the pulse of your brand's social media efforts!
Score 9 out of 10
Vetted Review
Verified User
NetBase is a very useful tool that we use for a great range of our clients and to many different ends. We commonly use NetBase in business pitches, as it allows us to understand the demographic the brand may be targeting, as well as helps determine whether there is a market for our product. We've used it to assist in the creative ideation process, so as to arrive at a creative solution by means of actionable data. Aside from that, we also use NetBase to provide day to day analysis of our clients' social performance and to detect any issues in real-time. Features like cross-tab analysis, demographic breakdowns and sentiment analysis all allow for quick-turnaround analysis ideal for last-minute client asks.
- User-friendly query writing
- Firehose can be turned on and off
- Overlapping of topics and themes makes for in-depth analysis
- Sentiment analysis cannot detect sarcasm or bots sometimes
- Limited historical data, especially for Instagram
- No Image Recognition
Netbase is a tremendously useful social listening/monitoring tool that we use for all aspects of modern digital marketing. In new business pitches, Netbase allows us to quickly understand the demographic space a brand might operate, allowing us to being ideating around possible creative ideas that will resonate with that particular audience. When business is won, Netbase is used to monitor social communications allowing for creative decisions to be informed as well as allowing us to monitor the resonant impact of content that we create. Features like cross-tab analysis, demographic breakdowns and sentiment analysis all allow for quick-turnaround analysis ideal for last-minute client asks or other fire drills.
- Easy and flexible query writing.
- Flexility in data sources. Firehouse can be turned on for extra granularity in analysis.
- Dashboards with scheduled email summaries allow for automated monitoring, simplifying repetitive asks.
- Limited historial data.
- Lacks visualization flexibility of other listening tools (ability to change colors, limited chart types, etc).
- UI can be somewhat unintuitive and inconsistent. Some options that are up front in some scenarios are hidden behind menus in others.
April 08, 2016
NetBase | Feature rich and deep insights
Score 10 out of 10
Vetted Review
Verified User
We use NetBase to assist in solving a variety of business problems. To name a few items, the solution is used for social monitoring and intelligence for clients, new business development insights, and we have used it for advising on crisis management. NetBase provides us with not just a quantitative understanding of a business problem, but a qualitative analysis. The product's NPL engine is excellent in understanding net sentiment as well as themes, competitive brands, and relevant authors. Additionally, the platform not only identifies the geography of a conversation on the macro level, it drills down into the city/DMA level. Automated alerts for client topics ensure that a lifeguard is always on duty to keep an eye (or an ear) on the conversation.
- Ease of reporting, conversation analysis, easy to build dashboards that give quick glimpses of the conversation/topic and allow you to drill down as needed.
- Accurate sentiment driven triggered alerts let you keep your pulse on the conversation.
- Topic setup is easy. Topics are easy to set up and advanced Boolean search functionality enables the use of wildcards to enhance topics.
- Data access is outstanding. With 27 months of historical data built in and access to firehose data for social media platforms, data acquisition is second to none.
- The product is awesome and its really hard to find a weakness as the product development team is kicking out enhancements almost on a monthly basis.
Internet Marketing Inc. has developed an entire department around NetBase called Insights & Strategy, which is now the center of our Discipline Ecosystem. With the support of a few other tools, we have managed to break down silos and connect disciplines across a corporate marketing agency. We have put the guessing game to rest by appropriately gathering and analyzing relevant information about brands, industries and competitors. The social listening tool has allowed our entire organization to be more data-driven by using audience insights to create personalized, actionable, targeted digital campaigns.
- We are able to provide an all-inclusive brand analysis. The objective of this report is to understand how the brand is performing overall. Some of the questions that are answered within the report are: what are consumers discussing, how are they talking about the product/service, are conversations primarily positive, where are conversations occurring and what type of content is being shared?
- We love starting a new business pitch by offering a competitor analysis. Our goal is to provide a nice overview of their top competitors. It seeks to answer how does the brand stack up to its competitors, the key attributes, what brand is winning/losing and identify where the gaps are and the potential opportunities.
- We enjoy the education it provides both internal teams as well as the client, especially the landscape analyses. We like to understand how the industry is performing overall and where our clients stand. Aspects that we deem important are: when, where, who and what conversation is occurring in the industry over the course of 1 year, what helps drive people to convert, what main components of the product/service encourage or deter continued conversion as well as provide insights around what people enjoy (or hate) about the product/service.
- I'd like to see a better creation of audiences; a greater taxonomy of classifiers to better create personas for our campaigns. Example of segmenting the audience: moms, millennials, sports enthusiasts, home buyers.
- I'd like to understand instantly what causes a spike in engagement - it is tedious to sift through posts to understand what caused the spike and be able to accurately explain that to the client.
- I'd like the system to tell me what the audience cares about i.e. which apps, music, so that we understand how to create content that will resonate with them.
- More pre-made categories/themes and dashboards to help accurately cover topics.
- Sentiment is often off and filtering doesn't work well when the term or client has a mainstream name such as Internet Marketing Inc. without losing data.
February 26, 2016
Review Ready
NetBase is used to analyze sentiment analysis for current running campaigns. We also used the word clouds around certain subjects to see what other things were associated with it. We use it for each campaign as well as campaign research to help increase knowledge surrounding the campaign topics. My whole department of data strategy uses it.
- The word clouds are very useful.
- The fact that data is all in real time.
- All the graphics help when trying to relay information.
- Limited historical data.
- Tedious process when 'including' and 'excluding' certain words, domains, authors, etc.
February 19, 2016
NetBase And Social Listening
Currently, NetBase is used to provide analytics for individual clients across the social-space. While NetBase is accessible to various users within our organization, usage is determined by individual client needs. We are able to gain valuable insights into how our clients do in the social space against various topics, and we can gauge this against our competitors.
- Great for in-depth analysis of the Twitter-space, especially as it comes to text analysis.
- The Firehose scale provides mountains of valuable data that can be manipulated and/or exported for further analysis.
- Comparing the share-of-voice various brands have compared to each other, especially as it relates to online social presence.
- The Decahose sampling is far from pointless, but it isn't as effective if the user's objective is to gather specific data. The obvious workaround is to use the Firehose feed.
- I would like to see a more intricate listing of sources when analyzing topics.
- This may not be possible due to restraints with Twitter Data, but when analyzing specific hashtags, it would be absolutely invaluable if we could segment mentions based on Twitter clicks (where users click the hashtag) versus Twitter search (when a hashtag/topic is searched, NOT clicked on).
February 17, 2016
Give NetBase a try!
Netbase is like many of the social media intelligence platforms but it does a LOT of the work for you. While it does tend to be on the slow side and you must work within the constraints of a firehose at times, NetBase is very analyst-friendly. Me and other analysts enjoyed using the tool but I would not recommend this tool for anyone who is not familiar with social media platforms.
- Social Media Intelligence
- Social Media Competitor Monitoring
- Social Media Montioring
- Slow to Load
- Hard to Understand
- Firehose on Data
February 17, 2016
Netbase - When Only The Best Will Do
My organization uses Netbase to gain insight as to how our clients are viewed across social media. We analyze consumers' mentions of our clients' products and use these insights to make better informed business decisions. Netbase addresses the ever-present business problems of truly understanding consumers' views of clients' products. Netbase enables us to gain a second set of eyes to understand how customers truly feel about our products, whether good or bad.
- Netbase gives unbiased overviews of brands' impacts across social media.
- As a social listening tool, Netbase provides insights to postings across a wide variety of outlets.
- Netbase is extremely user-friendly and can be used by employees across all levels of their careers.
- Netbase enables users to analyze mentions of products in real-time.
- Netbase enables marketers to get ahead of the competition by gaining a deep understanding of brand perceptions.
- Netbase could amp up their client support team and provide more on-site support.
- Netbase could certainly improve their marketing, many people at my organization are unfamiliar with this resource.
- Netbase is very expensive.
January 25, 2016
Great Service To Interact with Your Clients
The NetBase web-based system is being used across the whole organization to assist in monitoring of campaigns as well as gathering consumer insights.
- Generate Consumer Insight Data
- Monitor Current Campaigns
- Interact with Clients in Real Time
- Identify opportunities
- More APIs for different networks
- Being able to pull all Facebook information even private profiles
January 20, 2016
Satisfied Customer!
Netbase is used by the global marketing intelligence and reporting team to provide social listening insights reports to measure buzz volume, sentiment, influencers, competitors, emotions/attributes/behaviors, and trending themes on any given topic relevant to the business.
- Sentiment analysis
- Sources of data available
- Customizable dashboards
- Influencer communities by connections
- Geo targeting when self-disclosed bio info is not available
- Dashboard templates that come with a builder-guide for first time users
December 16, 2015
NetBase Review!
NetBase is the go to resource for our strategy department at 72AndSunny. We utilize it as a social listening tool across a facet of clients that require social media offerings. We also use it for new business pitches to get a general idea of what an audience is talking about, what sorts of themes we can pull out, and how positively people are talking about a certain topic or brand. It's a useful tool, but sometimes is hard for beginners to get a grasp of how to use it.
- NetBase provides soundbites so you can get an idea of what your search results are.
- NetBase gives suggestions for words to exclude or include within your related terms.
- NetBase gives source data which is good in figuring out what platforms to focus on.
- NetBase does not provide age breakdown.
- NetBase does not inherently use Boolean Queries, which is the standard for these tools.
- NetBase can be more user-friendly.
December 16, 2015
Useful tool with room for improvement
We're an advertising agency, and we use NetBase in the strategic planning department as a consumer insight mining tool that helps us understand what the consumers think of a specific topic. That in turn informs the strategic approach we craft as inspiration to our creative department so they can develop meaningful work for our advertising clients.
- The new interface is very easy to navigate
- The new interface allows for quick, beautiful reports we can provide our clients
- Great at getting content from Twitter
- Great customer assistance
- Sentiment when analyzing data in Spanish could improve precision.
- During the analysis, excluding words should be a feature added, to get better results without having to go back to the topic area.
- An option of the dashboard templates should be a click-all-and-add, to make it easier to add several topics into one dashboard.
- More platforms need to be included in analysis, as Twitter is not the main platform for all consumers.
- Include analysis feature of the consumer comments on Facebook and YouTube.
December 16, 2015
Third generation Social Listening tool that really works and gets you instant insights!
I have used NetBase for approximately 2 years and mainly for social listening purposes. The problems I solve are usually around 'what is being said about our brand/product/campaign on-line'. NetBase has very specific ways in which I have been able to answer this, with detailed reporting and multiple data visualisations available to me to help back up any findings.
The tool allows me to pinpoint specific triggers of conversation and to feed this back to the brand to help in wider strategic research and activation. Having the ability to say for certain what people are saying about you online really does help to mould business strategy and best practice.
The tool also offers owned channel analysis for Facebook and Twitter, something I have found very useful as it is detailed enough to get the right results but does not require in-depth analysis, saving time! Also this is at no extra cost, saving on having to pay for an additional third party platform tool.
- The great thing about NetBase is the ease of use, once you have learnt the tool, to gain instant, viable insights for a range of social listening and channel/content performance activities.
- The ability to fully customise and alter the 'widgets' used in dashboards puts NetBase at the front of the social listening tools pack to me. The team at NetBase is also super eager to help and is constantly tweaking and improving the tool, unlike many others in this space
- The dashboards serve as a one-stop shop for the user to gleam real insight into social conversation and what is driving (or not in some cases!) the conversation, be it via a timeline, hashtag cloud, influencer list etc.
- I would say that really the only drawbacks I have found over time are sometimes the slowness of a dashboard to update, however I must stress this is usually due to the number of widgets open and data being processed than the tool being 'slow'.
- Anytime I have had an issue with a topic not updating or making sense the support team is there to help and often come up with a solution very quickly.
December 16, 2015
Netbase's language processing technology makes it a winner for social media intelligence
We use Netbase for measuring and analysing online mentions & conversations around client brands, industry categories and key events, and also to investigate the impact of marketing activities. It is primarily used by the Research team, often alongside traditional research methodologies, and also by the Content marketing team.
- Natural Language Processing: If the point of social media analysis is to understand large volumes of text that you can't read yourself, then the automated analysis is key to this. Netbase is the best that we have seen in the market, and this is the cornerstone of the product for us.
- Dashboard design: Past tools we have used have involved pulling data from the tool, analysing and charting in (typically) Excel, then putting together into a Powerpoint presentation to share with clients & colleagues. Netbase's dashboard tools enable reports to be templated and generated as PDFs. Cutting out large chunks of manual administrative work means that more reports can be delivered more frequently with no added time/cost at our and.
- Customer support - although we are UK-based and the Netbase support staff are primarily US-based, we have found their support staff to be fast, responsive and very helpful.
- Dashboards can only currently be exported as PDFs. It would be helpful to have a more read/writable format (eg. PPT) that enables us to combine Netbase's outputs with other sources, or to make them more consistent with our own branding (colours, fonts etc.)
- The business model revolves around a limited number of login seats. I would like to be able to roll out the tool to make it available/accessible to more people in the business, but the pricing model makes this impractical/uneconomical.
- Logging out users after a period of inactivity can be frustrating when multitasking/task switching and unsaved work is lost.
- While Netbase's focus on language processing is its key strength, additional functionality around social analysis (eg. people who follow a brand account, users who talk about X are also likely to talk about Y) is somewhat limited.
August 17, 2015
Strong Analytics Tool That Told Us What We Needed To Know
We needed a flexible tool capable of providing in-depth analysis in close to real-time that could tell us how well our social and digital campaigns were working. What were people saying? Was our content generating sufficient engagement and earned media credits? It's primarily being used in the digital media group across multiple brands.
- Tracks the social conversation very well
- Powerful analysis tools
- Allows for cross-comparison between brands
- I'd like it to be easier to create and duplicate customized dashboards
August 17, 2015
NetBase is great
We use it to:
We've used NetBase to gather posts on different types of products to understand areas that we should pursue and which do not have a large enough market to pursue.
- gauge consumer sentiment on the business and promotions
- understand consumer opinions on competitors
- understand trends
- understand consumer sentiment and intensity on products
We've used NetBase to gather posts on different types of products to understand areas that we should pursue and which do not have a large enough market to pursue.
- It is really easy to parse the data and look at it in a lot of different ways
- There are many filters options, making it easy to find the specific data that you want
- The data is easy to export and generates very user friendly reports
- It would be great to be able to get Facebook data
August 17, 2015
Senior Manager, Social & Content
We leverage NetBase to track performance for our social clients, and to glean insights on topics and behaviors relevant to all of our clients. We use it specifically in our strategy department and within the social team for these purposes. We find the tool integral to our ability to achieve the right results by identifying conversation drivers, sentiments and high authority influencers to help shape campaigns.
- Helps us track our share of voice, passion index and sentiment compared to our competitors.
- Helps us monitor campaign traction through mentions count, potential impressions and more.
- Helps us identify talking points or white space for developing content around certain topics.
- We need access to Facebook data.
- We wish the base level included owned social channel performance.
- Occasionally, training a monitor can be difficult, and inaccurate.